Now that Imagine Nation is doing more bulk classroom items, they needed a new brand identity. This is the logo I made for their new division. For those -in the know- This is a complete vector logo with no interlacing. This means that there is no background to this logo, it can be placed on any surface, however busy and overlap the artwork. I tried to make the elements as realistic as possible so the design work was intense.
This is the best kind of job, where I get to create from scratch. I really like the name I landed on for this item. I think colorjoy will be a great new brand for the Imagine Nation company. Imagine Nation is starting to sell bulk school supplies since that is their primary customer. I really wanted to play up the product itself with the design, I drew stripes with the varying colors of markers In a spectrum pattern. Little marker ‘dots’ were a cute addition to the label I created for the brand.
I had so much fun designing this item! I really wanted all of the tags to be imaginative and joyful. I love when I get a project and I get to start from scratch. Books are fun wanted a bulk Christmas tag box for their winter display. Here’s what I did!
I found an old red velvet book cover and used that for the base of the box, I Then designed and old “Candy” label that I had printed on heavy vintage paper and taped to the box to add some texture and depth. I initially wanted to do a ribbon box, the rivets on the opening of the box were meant to make it easy to pull ribbon through to wrap your gifts. The buyer REALLY wanted ribbon, but it was too expensive so he was going to scrap it. I really love the look of raffia and thought that I could make them look like they belonged with this set. Raffia is so much cheaper! I wrapped a few gifts using the raffia and magazine paper, sheet music and bakers wrap to show the buyer along with a few of the tags I had already designed at that point and he loved it.
I was so relieved that it didn’t get cancelled because I was having so much fun designing the tags, just the way I wanted them. I sketched out many different designs, some just didn’t look right so I didn’t include them, here are a few designs that I decided to scrap at the end.