Now that Imagine Nation is doing more bulk classroom items, they needed a new brand identity. This is the logo I made for their new division. For those -in the know- This is a complete vector logo with no interlacing. This means that there is no background to this logo, it can be placed on any surface, however busy and overlap the artwork. I tried to make the elements as realistic as possible so the design work was intense.
This is the best kind of job, where I get to create from scratch. I really like the name I landed on for this item. I think colorjoy will be a great new brand for the Imagine Nation company. Imagine Nation is starting to sell bulk school supplies since that is their primary customer. I really wanted to play up the product itself with the design, I drew stripes with the varying colors of markers In a spectrum pattern. Little marker ‘dots’ were a cute addition to the label I created for the brand.